Report card for ONE: A+

ONE does an amazing job of appealing to all kinds of different people. How do they do this? They screaming from the podium that we need to pour all our resources into education—they’re promoting values that we all can share. Like equality, hope, life, health and economic stability.

For instance, while the offer shocking stats, like “75 million children are out of school around the world, a figure equivalent to the entire primary school-aged population in Europe and North America,” they always bring it back to what these statistics truly mean. In the case of education, it allows all these children a better way of life and the ability to escape poverty—and it also helps out future generations by positively affecting health care and the economy.

Another example is with the issue of Water and Sanitation, they let people know that, “Across the world, 884 million people do not have access to clean water and 2.5 billion do not have access to adequate sanitation,” but they also focus on the fact that safe drinking water and sanitation prevents thousands of child deaths, but also allows children to go to school (because they aren’t spending hours each day getting water).

All in all, ONE does an excellent job creating awareness of the urgency of these issues, but they also always bring it back to values—which makes it a lot harder to argue.