Showing posts with label politics. Show all posts
Showing posts with label politics. Show all posts

Oct 26, 2009

Unite and Conquer at the Capitol




Unite and Conquer has been making its way around the Arizona State Legislature. Many of my colleagues, including Jonathon Paton, Karen Johnson, Eddie Farnsworth, Andy Biggs, Russell Pearce, and Lauren Hendrix, have received and read it and are passing the book around.

Have you read it? Post a comment letting me know what you think of the book so far and how you've used it.

Jul 30, 2009

Being able to Unite and Conquer often means finding the source



It’s tempting try and convince everyone and their mother why your issue matters and why your policy or change is essential, but in order to really unite and conquer, it’s often more effective to find a central source.

With issues with religious undertones and debates, it’s important to educate the person who has the most control: the church, congregation or temple’s leader. This video shows how the HRC is reaching out to these people. While the video has a powerful message of people of traditional religious convictions changing their minds, the most exciting part about this outreach is the effect it is going to have. By reaching one religious leader, the HRC is reaching hundreds of people that those leaders have influence over.

Whatever change your are trying to make, find out if there are any influencers that you can educate in order to increase awareness and spread your message to a larger audience. By spreading this message, you’ll be able to unite and conquer much more effectively.