As you’ve probably noticed a huge part of being able to unite and conquer centers around communicating values. With the age old saying that, “actions speak louder than words,” it’s imperative that you also pay attention to what the actions your coalition or organization are communicating to your audience.
An Horse points out that the organization promoting Earth Hour may have been speaking about values such as sustainability and the environment, but their actions were communicating quite the opposite. As the indie band, comprised of Kate Cooper and Damon Cox, points out in this video that the organization promoting Earth Hour in Australia actually used more energy to promote the event than was saved during the event.
When communicating values, make sure to walk the same way you talk.
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