Farm Sanctuary recently teamed up with Causecast to help get their message out about reducing our consumption of meat. They kept the shockingly cruel footage to a minimum and decided to focus on something else instead.
That thing? A value. No, it wasn’t mostly compassion; it was sustainability. The organization also communicates values such as compassion and equality on their website, but obviously learned what not to do from PETA since they keep the horrifying images to a minimum, always maintain an approachableness, focus more on what you can do (and not what you shouldn’t be doing) and focus more on success stories.
For stepping outside of the norm, communicating values and reaching new audiences, Farm Sanctuary gets a pretty decent grade.
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