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In this video, on MSNBC Live with Carlos Watson, Wendell Potter talks about the dirty tricks that the insurance companies use to keep profits up and costs down, in order to meet their shareholders expectations. As he states, many of these insurance companies will purge people, and even small businesses, if they are filing too many big claims and costing the insurance companies too much money. He says that these companies are more focused on “looking after the bottom line, more than they are looking after the people.”
Many people are arguing that the healthcare industry needs to be left alone because profits are what drives quality care. Unfortunately, as Potter points out profits often drive a focus on the bottom line, which doesn’t always lead to quality care. Making health insurance more accessible to everyone is incredibly important. Providing a lower cost option will force these insurance companies to start focusing less on their profits and more on their consumers.
There are a lot of people who oppose health insurance reform, most of whom are assuming the worst (that the government is trying to control the healthcare industry in it’s entirety). When talking to these people, aside from assuring them that's not the goal, it’s important to use communication that emphasizes values such as equality, quality and opportunity.
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