The National Recycling Coalition helps consumers help mother earth, but they could do a better job of appealing to a wider audience. In today’s day and age, I think it would be hard to find a single person who’s never recycled – but still, I think it’s safe to assume there are many people out there who don’t recycle as well, or as much, as they could.
The National Recycling Coalition could do a better job of convincing people they need to do better if they focused more on values. They hint at the values of recycling, such as sustainability, innovation, opportunity and a thriving economy, but in order to really stress the importance of recycling, they would appeal to a larger audience if they focused their communication on values more frequently.
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